Communications and Marketing Specialist

Academy of the Holy Names   Albany, NY   Full-time     Advertising / Marketing / Public Relations
Posted on May 3, 2022
The Communications and Marketing Specialist is responsible for the overall direction of the
school’s marketing plan. The Communications and Marketing Manager (1) works with various
departments and constituencies to select appropriate communication platforms to champion
and disseminate the school’s internal marketing message. (2) serves the school’s student
recruitment and re-recruitment efforts. (3) creates the case for support that drives the school’s
fundraising efforts: (4) analyzes the performance metrics of the school’s digital marketing
(website and social media) platforms and uses analysis to inform marketing and
communications decision- making; and (5) ensures that all school-to-parent; school-to-student,
and administrator-to-faculty communication represent a uniform school voice, tone, and style
and are segmented for each audience. 

Essential Responsibilities:

1. Is charged with presenting a positive and consistent image of the school to members of
the school community and public

2. Works closely with the Director of Enrollment Management to create marketing and
communication strategies that promote and enhance recruitment and re-recruitment

3. Coordinate the school’s writing, editing, graphic design, videography, photography, and
print publications needs

4. Uses social media platforms and social media marketing

5. Understands search engine marketing and uses tools like Google Analytics and Google
AdWords to inform marketing and communications decision-making.
6. Uses tools such as AdobeCreative Cloud (Photoshop, InDesign, Premier Pro) to design
effective marketing and communications materials
7. Has a working knowledge of content management systems, HTML coding, and digital
graphics production

8. Oversees the school’s website and leads the school’s overall marketing communications

9. Coordinates the timely, error-free, and cost-effective production of all publications and
advertisements, including writing, editing, design, photography, and print and electronic
management of the following:

- Student recruitment pieces (viewbooks, enrollment application materials, open
house invitations, and other facts/school profile information

- Production of short videos for annual celebrations/events, parent education
activities, development; and general marketing purposes

- Targeted e-mail to various constituencies

- Annual Fund campaign materials and donor recognition pieces (Annual Report
Printer’s Proof; Giving and Getting Involved brochure; and annual and major gift
collateral marketing materials)

- Invitations to special events, receptions, and gatherings

- Academic information/publications, (course catalogs, curriculum guides, and
program brochures)

- Handbooks (faculty, student, and parent)

- Stationery and business cards; and other general campus communication materials

10. Serves as the webmaster for the school’s website, overseeing architecture, design, and

11. Reviews content of school communications (aside from routine updates and classroom
pages) to ensure consistency with other school communications

12. Monitors the school’s editorial and graphic standards policies, ensuring that all
publications carrying the school’s logo accurately reflect the character of the institution,
present the school in an accurate and consistent manner, meet high design and editorial
standards, and make a positive contribution to the school’s image

13. Provides staff with assistance in accessing and managing publications and marketing
vendors, including printers, graphic designers, photographers, videographers, digital and
web analytics, and mail houses

14. Manages media relations, identifying newsworthy events, writing press releases, and
cultivating strong collaborative partnerships with local media

15. Produces a weekly digital newsletter for school families, staff, and alumnae

16. Cultivates an astute understanding of the consumer market and, with the Director of
Enrollment Management, allocates advertising and marketing resources accordingly,
sharing the information with members of the leadership team to best serve and sustain
the school’s mission
Performance characteristics
Has a deep sense of the school’s mission and values and the ability to integrate them
into the work of the department

Has strong written and verbal communication skills

Is highly detail-orientated and consistently delivers a high degree of accuracy

Is highly motivated and passionate about meeting and exceeding goals

Has excellent communication skills with a strong customer-and-client-service 
Is highly organized

Is adept at communicating the school’s story to various constituencies

Is committed to his/her own professional growth

The Communications and Marketing manager will be supportive of the mission of the Sisters of
The Holy Names of Jesus and Mary. In addition, s/he will have

A bachelor’s degree in marketing communications or a related field

Fluency in the latest technology/software pertinent to the role

Excellent speaking, writing and public relations skills

Understanding of graphic design standards

Knowledge of the latest developments in e-communications, social media, and the Internet

Strong journalistic skills-but also the ability to tell the school’s story in a highly rational
and emotionally evocative manner. 
Apply via email with letter of intent, resume, and 3 references to