Communications Director

Norfolk Public Schools   Norfolk, NE   Full-time     Advertising / Marketing / Public Relations
Posted on May 21, 2023
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Communications Director
Norfolk Public Schools

Communication, Marketing, Or Public Relations Experience Preferred

Competitive Salary and Benefits, Based on Experience


Develop and implement district public relations/communications plan including the Strategic Action Plan
Assist in the creation and promotion of the NPS brand
Serve as liaison between district and news media; produce and distribute press releases
Assist in the development of stakeholders' communications, such as the Stakeholders' Annual Report and publicity brochures
Coordinate public relations opportunities and activities, including community coffees, open houses, ribbon cuttings, and the Superintendent's speaking events
Provide frequent information updates via multiple communication channels (district website, media, Twitter and Facebook)
Publicize and promote special events, performances, and programs sponsored by the schools
Collaborate with NPS staff and the NPS Foundation on various school projects and resource development
Monitor publicity and conduct research to determine stakeholder's perceptions and concerns
Manage the public relations aspects of a potential crisis situation
Foster a positive image within the community
Provide updates to the NPS Superintendent and Board of Education
Assist with grant writing and other fundraising activities

OTHER REQUIREMENTS (Intellectual, Sensory):

Exemplary communication, public relations and interpersonal skills
Strong organization skills
Computer proficiency
Ability to work flexible hours
Ability to work on own; without regular, direct supervision

About NPS
Norfolk Public Schools is a Class A school that serves 4300+ students, ranging in ages birth to 21 years old, in a district covering 68.8 miles (including Madison, Pierce, Stanton and Wayne counties). The school includes Little Panther Preschool, 7 Elementary School buildings, a Middle School (grades 5-6), a Junior High School (grades 7-8), and a High School (grades 9-12). Norfolk Public Schools exceeds all accreditation requirements of the Nebraska Department of Education and our Senior High has been accredited through AdvancED for over 100 years. Student test scores continue to climb and outperform state averages in many assessments given throughout the district. The graduation rate has improved dramatically in the past five years and several of our schools have received state and national awards for outstanding achievement.

Norfolk Public Schools has many great long-term strategies in place including a strong mission and vision, a comprehensive strategic plan and a highly effective instructional model.

Mission Statement: The mission of Norfolk Public Schools is to prepare all students to pursue their goals for the future.

Vision Statement: The vision of Norfolk Public Schools is to be a top-performing school that provides outstanding educational opportunities for every student and is a source of pride and an asset to our community.